Edited on Mon Jun-30-08 05:16 PM by Rosco T.
Algorithm determines 'ideal' VP candidates for Obama, McCainJune 30, 2008 (IDG News Service) It turns out that the ideal vice presidential candidate for Sen. John McCain (R-Ariz.), the presumptive Republican presidential nominee, is the same person as the ideal vice presidential candidate for Sen. Barack Obama (D-Ill.), the presumptive Democratic nominee, according to a sophisticated online survey by Affinnova Inc.
For both candidates, the best running mate is Colin Powell, a former U.S. Army general and former secretary of state under President George H.W. Bush, according to the survey, which was powered by an Affinnova algorithm it calls "evolutionary optimization."
"We never imagined that the same candidate would show up for both parties," said Steve Lamoureaux, Affinnova's chief innovation officer.
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Affinnova typically uses its survey algorithm technology to help companies test new products and do other kinds of marketing research, but the company turned to politics to demonstrate the technology, Lamoureaux said. The Affinnova methods, based on technology developed at MIT, doesn't use the typical polling method of asking respondents to pick a name from a list. Instead, Affinnova's methodology gives respondents larger concepts, including photos, biographical information and possible first-term priorities.
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http://computerworld.com/action/article.do?command=viewArticleBasic&articleId=9104798