Let's Talk to Coca Cola About Saving Children's Lives

[tannybogus]

Our idea is that Coca Cola could use their distribution channels (which are amazing in developing countries) to distribute rehydration salts to the people that need them desperately. Maybe by dedicating one compartment in every 10 crates as 'the life saving' compartment?

Oral Rehydration Salts

Every year, an estimated two million children under the age of five die of dehydration from diarrhea. Children die in such shockingly high numbers because of loss of fluids during severe diarrhea. Approximately 95% of these deaths could be prevented with oral rehydration salts (ORS).

ORS is an extremely effective solution that rehydrates children and adults and replenishes body fluids. ORS was hailed as “one of the great public health success stories of our time" by Dr. Gro Brundtland, the former Director-General of WHO.



http://www.colalife.org/

http://www.psi.org/our_programs/products/ors.html

How easy it could be sometimes.