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Edited on Tue Aug-26-08 04:17 PM by BelgianMadCow
Our western society is based to a large degree on the selling of needs. Even when they are vacuous.
We need LCD TVs. Full HD preferably, never mind that the difference between full HD and HD-ready is invisible from the average viewing distance, or that the free channels carry ever less worth wile material, while ripping us through expensive cable and pay-per-view. We need two cars. Never mind that a car is, besides polluting, a great way to spread your hard-earned money. We have to travel at least twice a year, preferably outside our own country. Never mind that we hardly know our own history or culture. We have to isolate ourselves from our neighbours, using fences hedges and whatnot. The facade of our houses has to be as pompous as possible. Never mind that through this isolation, we also tear apart the very social fabric of our society. We have to look like the celebs. Aspiring to become the (dancing, singing, nothing) next star is a glimmer of false hope for the subdued masses. Trying to look like the celebs and models (desperately needing to EAT please) makes 95% of the women unhappy with themselves.
The examples of marketed needs that we don't really need are ubiquitous. I have done such marketing for years, I should know something about it. Banks, utility companies and raw material producers meanwhile drive up the price of life, and it isn't even faintly compensated by the index mechanism we have here. The price we pay is, obviously, having to work ever more stressful jobs to either make ends meet, and to fulfill the aforementioned "needs". And both have to work of course. As a consequence, looking at suicides and depression, the inescapable conclusion is that our society is sick. I have contemplated the first and experienced the second repeatedly, due to an undiagnosed bipolar disorder. Coming from an upper middles class family with high achievement pressure, I unfortunately measured success in life along those lines.
But my disease (if you agree calling it that) has been a blessing in disguise. It has forced me to examine the difference between need and want, and to rethink my priorities. These things don't make me truly happy. Spending more time with my two sons IS. Rethinking my way of life has been hard. Especially having one car, and giving that to my wife for her work, has been hard. Yes, very male and pretty stupid but there you go.
So I decided that also for the future I'm going to opt out of the rat race. I have focused my free time on trying to become more self-reliant, building a local network and starting a fruit and vegetable garden. I am not gonna return to the stone age, but all the technological needs I'm gonna take a pass on. Vista? Fuck off. A new graphics card for my game PC? Never mind. A new car? Nah, bought a second-hand bike and put it back in order. Dining out? No more once or twice a week, enjoying cooking (with produce from the garden if possible) instead. LCD TV? Fuck off, not watching much anyway and gonna borrow & read books much more. Cable may go out the window if my family agrees. Cell phone usage in the hundreds a months? Switched to pay-and-go, down to 20 euro/month through emergency use and text messaging only. Buying "A brands"? No Logo by Naomi KLein is on the way, and I buy as much as possible at Aldi (no brands, low prices). Trying to get a top (stress) job with my masters' degree? Nope, it made me miss my children (and also spend half a fortune on daycare and the like).
And even though it is hard, we may actually end up having more disposable income, and a family and personal life that is much more rewarding.
Be careful what you wish for...what you desire...what you you need.
:rant: bmc
PS I know many of you have done this before me, and purely out of necessity, maybe not having as many options as I did/do. My hat's off to you.
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