U.S. Army has officially licensed its First Infantry Division marks and insignias to Sears.

[DogPoundPup]

NEW YORK -- Soldier chic isn't a new fashion trend, but now consumers will be able to buy officially endorsed military merchandise at their local department store. The U.S. Army has officially licensed its First Infantry Division marks and insignias to Sears.

Sears, Roebuck & Co. has signed a deal with the U.S. Army to launch the All American Army Brand's First Infantry Division clothing collection. It marks the first time the U.S. Army has officially licensed its marks and insignias; licensing fees will be used to support military programs for troops and their families.

More: http://www.military.com/news/article/September-2008/sears-to-sell-armyapproved-clothing.html?col=1186032369115

[Love Bug]

1. How dare they cheapen what so many worked hard to achieve!

So, is this all going to be made in China?

[Jackpine Radical]

2. I hear Target is vying for rights to the Medal of Honor.

Something appropriate about that, when you think about it.

[MetaTrope]

3. Will we get jackboots and armbands?

[DogPoundPup]

4. Eventually ...

World's First "Soldiers' Sanctuary" (Are we there yet? 1930's hmmmm?)
http://www.democraticunderground.com/discuss/duboard.php?az=show_mesg&forum=389&topic_id=3930612&mesg_id=3930612