The rolling survey (In which McCain is losing and going downhill) was conducted in part after the McCain campaign launched attacks against Obama for his associations with a former pastor and a one-time leader of a radical group in the 1960s, but McCain, not Obama, is the one who has lost ground in the last two days since this new McCain campaign strategy was ratcheted up. This may be a reaction by likely voters to negative campaign tactics, which have not worked this year.
Pollster John Zogby noted early in this presidential race that because voter anger and disillusionment at Washington was so strong, negative campaign tactics would likely not work this time around, and could backfire.
http://www.zogby.com/news/ReadNews.dbm?ID=1580How can we help this little backlash along?