Avanza Supermarkets puts its groceries on sale, but then charges customers 10 percent extra when they get to the cash register, virtually wiping out some of the sale prices. It's a new pricing program that the company, Nash Finch based in Minneapolis, began in its stores in Colorado.
"This is for taxes in Mexico and we think that people would feel better if they are charged for taxes as if they were in Mexico," one worker said.
The Nash Finch stores Avanza, Food Bonanza and Wholesale Food Outlets add the 10 percent charge to food at the register and specialize in serving Hispanics, according to store workers.
However, the Nash Finch stores Sun Mart Foods, Econo Foods, Family Fresh Market, Pick N Save and Prairie Market stores do not charge extra at the register and do not cater to Hispanics, according to the store workers.
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