California’s ‘No on 8’ same-sex marriage campaign models ads on Apple’s ‘Get a Mac’ commercialsOn Friday, October 24, Cupertino, Calif.-based Apple Inc. said in a statement on their website:
Apple was among the first California companies to offer equal rights and benefits to our employees' same-sex partners, and we strongly believe that a person's fundamental rights-- including the right to marry -- should not be affected by their sexual orientation. Apple views this as a civil rights issue, rather than just a political issue, and is therefore speaking out publicly against Proposition 8.
Now, California's "No on 8" campaign is modeling its television and web ad campaign based on Apple's "Get a Mac" format.
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