British housewives spend almost half of their free time online, far more than the average around the world, according to a study of internet behaviour.
The poll of more than 27,500 people in 16 countries found that housewives in the UK spend 47% of their leisure time on the web, compared with 39% for students and 32% for the unemployed. Globally, the average across all occupations was 29%.
Overall, the Chinese spend the largest part of their leisure time online - 44% compared with 28% for Britons, rising to 32% of those aged 18-24. Of the 16 nationalities surveyed, Scandinavians seemed the least inclined to while away their free time in front of the computer - Danes spent an average of 15% of their non-work hours on the net, with Swedes at 18% and Norwegians at 22%.
The poll, conducted by international market research firm TNS, also found that the UK is the least trusting of information in its newspapers - more respondents said they "highly trusted" Wikipedia as a credible source (24%) than newspapers (23%). But it could be worse for the traditional media - only 6% of people in the UK said they "highly trusted" private blogs. The UK's favoured news source was friends (45%), followed by online news (40%) - an apparent contradiction, considering that much online news originates from newspapers. In Germany, 52% of respondents said they "highly trusted" Wikipedia.
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