MySpace To Hold Presidential Primary
Rachel Sklar | Posted Tuesday April 3, 2007 at 11:54 AM It's true, and it's a brilliant marketing gimmick if not exactly the most electorally sound: MySpace will be inviting each of its members to vote in their very own primary on January 1st and 2nd, 2008, prior to any of the state primaries. Said MySpace president Tom Anderson (that's MySpace Tom to you): "Iowa and New Hampshire may be selecting delegates, but the MySpace vote will be the first test of where candidates stand in the election year."
Wow. Sort of scary, when you think about it. How difficult is it, exactly to sign up for a MySpace account? For multiple MySpace accounts? You certainly don't have to be American to do so. Or of voting age (especially not of voting age, which is why MySpace got into some hot water with respect to its underage users). But, like the voting for American Idol, that matters not — all that matters is the numbers, and when they come down next January you can bet they will shift the dynamic of the primaries.
This is what they're talking about when they talk about the power of the web in 2008. And what are those numbers, by the way? Per WebPro News:
According to comScore Media Metrics MySpace has 65 million American visitors every month and 85 percent of them are of voting age. In addition Nielsen//NetRatings indicates that MySpace users 18 and older have a high level of efficacy and are three times more likely to interact online with a public official or candidate. They also found that MySpace users are 42 percent more likely to watch online video relating to politics, 35 percent more likely to research politics online and 44 percent more likely to listen to online audio having to do with politics.
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http://www.huffingtonpost.com/eat-the-press/2007/04/03/myspace-to-hold-president_e_44889.html Most interesting ...
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