Our view on the value of employees: Circuit City's harsh layoffs give glimpse of a new world
The technology we crave is devouring jobs, reshaping our economy.
Like many companies, Circuit City has a set of company values, which it conveniently lists on its website. First among them: "Our associates are our greatest assets."
(Photo -- Laying off: Circuit City is releasing workers “paid well above the market-based salary.” / By Chris Rank, Bloomberg News)
Last week some 3,400 of them learned what that means. Their jobs were eliminated solely because the company decided they were getting paid too much.
Clearly, the company doesn't value them as "great assets." If it did, it would realize that firing employees because they've performed well enough to earn raises demoralizes everyone else. What kind of inducement is it for employees to work hard and excel if their reward might be a pink slip? And why would people want to shop at a store where the low premium on service is so loudly trumpeted?
Regrettably, this race-to-the-bottom approach is hardly limited to Circuit City. Retailers in a wide variety of specialties have looked at the leveling effects of the Internet and concluded that sales associates are not really that valuable. If they were, prices for goods bought with the assistance of salespeople would be higher than for goods bought with a few clicks of the mouse.
Perhaps this should be read as a cautionary tale about technology. The Internet is a marvelous tool. It is also a ruthlessly efficient and destructive force that is wiping out jobs and driving down wages. It put travel agents out of business and eliminates human interaction from transactions as complex as applying for home mortgages. By some estimates, it could soon have a humbling effect on workers in some high-end industries.
Alan Blinder, a former Federal Reserve vice chairman, fears that in the next 10 to 20 years, this country could see 40 million jobs in such areas as accounting, health care and computer programming move overseas. He says the Internet and other communications advances make the physical location of these workers all but irrelevant. Even Wall Street is pushing for regulatory relief to partially offset the exploding global competition for investment banking services.
All of this makes for an interesting business model. But it raises troubling questions about the direction of the American economy and society. Among them:
*Is this politically sustainable? Read through Circuit City's statement about the layoffs, and one can almost detect a sense of glee at its job cuts. This kind of treatment of employees, combined with growing disparities of wealth, increase the chances of a potent political backlash that will result in overly rigid labor laws, punitive tax rates on the wealthy and trade protectionism.
*Will the "service economy" result in the death of service? Many consumers might be comfortable buying high-end goods and services online. But others might want a knowledgeable salesperson, who might become a rarity in today's rush to cut wages.
Many economists and business experts say that in a brutally competitive world, companies have little choice but to pay workers as little as possible. They have a point. Companies aren't in the business of altruism. But since when has debasing customer service in a service industry been a model for business success? The airlines have tried that approach, and see where it has gotten them.
Salespeople can be crucial in helping businesses move products and establish brand loyalty. But they won't be very valuable if their companies don't value them.
http://blogs.usatoday.com/oped/2007/04/post_3.html