I used to work with vehicle wraps, and all vehicle wraps are laminated to keep rocks and shit from scratching the ink. All overlams contain UV absorbers, which should in theory keep the underlying ink from fading. They wrapped a bunch of trucks for a HVAC company about a year before I went to work there. The vehicles went out the door a very bright yellow. Fifteen months later, those same vehicles came back--all grossly faded. We're talking a decrease in density from 100 percent yellow to 65 percent yellow--it took me several hours to get this exact number. Admittedly, yellow fades like fuck; it is photoreactive to an extent no other color is.
I'll give you some relevant data now. The rate of lip cancer in men is three times that of women.
http://info.cancerresearchuk.org/cancerstats/types/oral/riskfactors/ Why would that be? Ultraviolet light is directly related to lip cancer prevalence, and women are much more likely to use products that will keep UV light off their lips--specifically, lipstick. In places where cosmetics are not used or are seldom used, like rural areas in the US and in third-world countries, the prevalence of lip cancer is probably equalized between the genders. I'm a realist; I know that men aren't going to start wearing lipstick just because it prevents cancer. Men still chew tobacco, and that CAUSES cancer, so doing something completely out-of-gender to prevent cancer ain't gonna happen.
Men probably won't start wearing tinted moisture (it's one-third foundation and two-thirds moisturizer) but it wouldn't hurt. It's not like you can see the product on your face.