GM TO SHUT DOWN SATURN AFTER PENSKE ENDS TALKS
DETROIT - General Motors Co. will shut down Saturn now that a deal with former race car driver and auto dealer magnate Roger Penske has collapsed, marking the end of a brand that was supposed to revolutionize the way small cars were built and sold in America.
"This is very disappointing news and comes after months of hard work by hundreds of dedicated employees and Saturn retailers who tried to make the new Saturn a reality," GM CEO Fritz Henderson said. He said Saturn and its dealership network will be phased out.
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http://www.msnbc.msn.com/id/33107120/ns/business-autos/Early 1990s Saturn ad:
"Hi. We're new in town. We're very pleased to announce the opening of our newest Saturn showroom. And we'd like o invite you in for a visit - to show you some of the ways we're trying to change the automobile business. It's in the way we design our cars. And how we build them. And most of all, how very differently we take care of our customers - more like how you'd treat a new neighbor. (Which we are, we guess)."