Could school bus ads save school budgets?

[demmiblue]

SEATTLE (AP) — School districts have imposed all sorts of drastic cuts to save money during the down economy, canceling field trips and making parents pay for everything from tissues to sports transportation.

And some have now resorted to placing advertisements on school buses.

School districts say it's practically free money, and advertisers love the captive audience that school buses provide.

That's the problem, say opponents: Children are being forced to travel to school on moving media kiosks, and the tactic isn't much different than dressing teachers in sponsor-emblazoned uniforms.

<SNIP>

Jefferson County Schools, the largest district in Colorado with more than 84,000 students in 150 schools covering more than 777 square miles, has a three-year contract with First Bank of Colorado that is worth about $500,000 over four years, said district spokeswoman Melissa Reeves.

<SNIP>

In addition to having its logo on 100 of the district's 350 school buses, First Bank also will be prominently displayed in every high school gym, on the district Web page, in district stadiums and company announcements will be made during most varsity sporting events.


http://www.wxyz.com/news/national/story/Could-school-bus-ads-save-school-budgets/8rs-aGI5zECWDnufTO0rbA.cspx

[Fridays Child]

1. It wasn't long ago that I read about the idea of selling ad space on test papers, too.

This shit makes my head hurt. x(

[demmiblue]

2. On test papers... WOW!

Even some of the wealthier districts in my area are toying with the idea of selling ad space.

Makes mine hurt, too. ;(