Penguin Books paying for "Game Change" sequel

[brooklynite]

from http://www.crainsnewyork.com/article/20100325/FREE/100329883">Crain's New York Business:

Penguin Press pays mega bucks for political book

Book publishers must think the 2012 presidential campaign will be even more eventful and historic than 2008's. The Penguin Press, an imprint of the Penguin Group (USA), has just emerged as the winning bidder for the next election-year book by John Heilemann and Mark Halperin, authors of the current best seller and media sensation Game Change.

The price: a whopping $5 million-plus, according to several executives with knowledge of the bidding.

The deal was reached earlier this week between Penguin Press Publisher Ann Godoff and literary agent Andrew Wylie and his associate Scott Moyers. Despite Game Change's success, which has been fueled by the book's wealth of 2008 campaign gossip and revelations, publishing veterans were shocked by the payout.

“This is presidential memoir level money,” said one executive familiar with the deal.

I've been listeing to the audio versio, and its fairly entertaining.