CNN, the 24-hour cable news network owned by Time Warner Inc., said former New York Governor Eliot Spitzer and print journalist Kathleen Parker will co-host a nightly roundtable TV show.
The new show will start in the fall and air weeknights at 8 p.m., Jon Klein, the president of CNN U.S., said today in an e- mailed statement.
CNN is revamping its prime-time lineup to reverse ratings that have fallen after the 2008 U.S. presidential election amid increasing competition with NBC Universal’s MSNBC and News Corp.’s Fox News. Parker, who describes herself as a “rational conservative,” and Spitzer, a Democrat forced to resign as governor in March 2008 after a call-girl scandal, will exchange opinions and analysis with guests and contributors, CNN said.
“CNN is in the ratings doldrums right now,” said Brad Adgate, research director at Horizon Media, a New York-based advertising company. “They have to create appointment viewing, and they’re going to have to attract viewers that are going to watch them regardless of the events of the day.”
http://www.bloomberg.com/news/2010-06-23/cnn-hires-eliot-spitzer-kathleen-parker-to-host-prime-time-talk-show.html