It's time to review the classic "7 Pillars of Propaganda" due to what's filling my teevee screen

[Bozita]

One of these day's, some Citizens United-inspired group is gonna get all seven in a single 30 second ad.

http://mason.gmu.edu/~amcdonal/Propaganda%20Techniques.html

Propaganda Techniques

Edward Filene helped establish the Institute of Propaganda Analysis in 1937 to educate the American public about the nature of propaganda and how to recognize propaganda techniques. Filene and his colleagues identified the seven most common "tricks of the trade" used by successful propagandists (Marlin 102-106: Propaganda Critic: Introduction). These seven techniques are called:
Name Calling
Glittering Generalities
Transfer
Testimonial
Plain Folks
Card Stacking
Band Wagon

These techniques are designed to fool us because the appeal to our emotions rather than to our reason.The techniques identified by the Institute for Propaganda Analysis are further refined by Aaron Delwich in his website, Propaganda where he "discusses various propaganda techniques, provides contemporary examples of their use, and proposes strategies of mental self-defense." By pointing out these techniques, we hope to join with others who have written on this topic to create awareness and encourage serious consideration of the influence of contemporary propaganda directed at us through the various media and suggest ways to guard against its influence on our lives.



Name Calling:
Propagandists use this technique to create fear and arouse prejudice by using negative words (bad names) to create an unfavorable opinion or hatred against a group, beliefs, ideas or institutions they would have us denounce. This method calls for a conclusion without examining the evidence. Name Calling is used as a substitute for arguing the merits of an idea, belief, or proposal. It is often employed using sarcasm and ridicule in political cartoons and writing. When confronted with this technique the Institute for Propaganda Analysis suggests we ask ourselves the following questions: What does the name mean? Is there a real connection between the idea and the name being used? What are the merits of the idea if I leave the name out of consideration? When examining this technique try to separate your feelings about the name and the actual idea or proposal (Propaganda Critic: Common Techniques 1).



Glittering Generalities:
Propagandists employ vague, sweeping statements (often slogans or simple catchphrases) using language associated with values and beliefs deeply held by the audience without providing supporting information or reason. They appeal to such notions as honor, glory, love of country, desire for peace, freedom, and family values. The words and phrases are vague and suggest different things to different people but the implication is always favorable. It cannot be proved true or false because it really says little or nothing at all. The Institute of Propaganda Analysis suggests a number of questions we should ask ourselves if we are confronted with this technique: What do the slogans or phrases really mean? Is there a legitimate connection between the idea being discussed and the true meaning of the slogan or phrase being used? What are the merits of the idea itself if it is separated from the slogans or phrases?



Transfer:
Transfer is a technique used to carry over the authority and approval of something we respect and revere to something the propagandist would have us accept. Propagandists often employ symbols (e.g., waving the flag) to stir our emotions and win our approval. The Institute for Propaganda Analysis suggests we ask ourselves these questions when confronted with this technique. What is the speaker trying to pitch? What is the meaning of the thing the propagandist is trying to impart? Is there a legitimate connection between the suggestion made by the propagandist and the person or product? Is there merit in the proposal by itself? When confronted with this technique, question the merits of the idea or proposal independently of the convictions about other persons, ideas, or proposals.



Plain Folks:
Propagandists use this approach to convince the audience that the spokesperson is from humble origins, someone they can trust and who has their interests at heart. Propagandists have the speaker use ordinary language and mannerisms to reach the audience and identify with their point of view. The Institute for Propaganda Analysis suggests we ask ourselves the following questions before deciding on any issue when confronted with this technique. Is the person credible and trustworthy when they are removed from the situation being discussed? Is the person trying to cover up anything? What are the facts of the situation? When confronted with this type of propaganda consider the ideas and proposals separately from the personality of the presenter.

more...

[SalviaBlue]

1. K and R.. Thanks for posting this.

[glitch]

2. K & R excellent instruction. nt

[liberal N proud]

3. K&R

[Gabi Hayes]

4. these threads always remind me of this excellent article on how Rove has learned so well

at the feet of the original masters:

http://www.lewrockwell.com/orig6/bender2.html

Karl Rove & the Spectre of Freud’s Nephew
by Stephen Bender


"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country… We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized… "

So opens Propaganda (1928), one of several strikingly frank analyses of western social psychology written by Edward Bernays. This nephew of Sigmund Freud founded the public relations industry in the United States.

Mr. Bernays lived a fascinating life. He first got involved in high stakes politics when he "warmed up" the dour Calvin Coolidge by arranging the first presidential celebrity photo op in 1928. For the private sector, Bernays engineered a most notorious publicity stunt for the American Tobacco Company, by single-handedly neutralizing the taboo against women smoking in public. He organized a "Torches of Freedom" march down Broadway by ten smoking debutantes during the 1929 Easter Parade. With the help of feminists – some of whom understood the "right to smoke" as libratory – Bernays expertly publicized this spectacle, thus setting in motion the expected stir on op-ed pages across the land.

For Bernays, truth in public affairs did not exist per se. Rather, truth was the product of the "public relations counsel" forging prevailing "public opinion." It should be said that he readily recognized the ethical implications of his work, as witnessed in his later anti-smoking advocacy, after the dangers of cigarettes became known in the late-1950s. He could also be, in his own curious way, a humanitarian – as reflected in his work promoting the NAACP and anti-syphilis public education.

[Bozita]

11. Good stuff! ... Thanks

[pnorman]

5. K & R

I'd been looking for that long mislaid article, and I've got it now!

[sakabatou]

6. And Republicans have used all of those

Hell FIxed Noise uses them almost every day.

[NYC_SKP]

7. Recommended. (nt)

[Hissyspit]

8. Any single episode of Glenn Beck contains every pillar.

[Hannah Bell]

9. this kind of thing dominates tv now. so disgusting.

[felix_numinous]

10. Political gains through propaganda is cheating,

by cheating the most vulnerable people out of their personal will, and others by manufacturing an opponent amongst their peers.