Well, Hush My Mouth: Congress Is Moving Against LOUD Ads

[The Straight Story]

Well, Hush My Mouth: Congress Is Moving Against LOUD Ads

Couch potatoes of America, listen up. Congress may be just days away from turning down the volume on ear-splitting TV.

The Commercial Advertising Loudness Mitigation, or CALM, Act follows rules set last year by a United Nations body in Switzerland on how to measure and clip broadcast volumes. The U.S. bill, inspired by decades of consumer complaints, should finally ban TV ads that blare louder than the programs they interrupt.

California Democratic Rep. Anna Eshoo, who sponsored the bill, says it is the most popular she has pushed in her 18 years in Congress. "If I'd saved 50 million children from some malady, people would not have the interest that they have in this," she says.


http://online.wsj.com/article/SB10001424052748704008704575638850947058366.html?mod=WSJ_hp_LEFTTopStories

[woo me with science]

1. Well, I guess people act on what is important to them.

When you have a cushy job, unemployment benefits don't matter much.

But, damn, it's annoying when your big screen TV starts hurting your ears.

[CBGLuthier]

2. stupid meaningless bullshit

showcasing where our values lie. Every fucking television made today comes with a remote control with buttons that control the volume.

[WannaJumpMyScooter]

4. and off buttons too

this is missed by many

[xchrom]

3. i HATE it when ads do that.

i'd be glad to see that passed.