Dems settle on branding for GOP repeal effort: "The Patient's Rights Repeal Act"

[Pirate Smile]

Dems settle on branding for GOP repeal effort: "The Patient's Rights Repeal Act"

By Greg Sargent

"The Patient's Rights Repeal Act."

At a House Dem leadership meeting last week, Dem leaders decided that this is the phrase they will officially use to brand the House GOP's push to repeal health reform, aides tell me.

With House Republicans set to press forward with repeal next week, the idea behind the Dem talking point is to emphasize what repeal would take away from you -- and to position the plight of the patient in the center of this battle.

Dems are gearing up for a major battle over repeal, in hopes that it will give them another crack at selling the American public on the law by highlighting its most popular provisions and arguing that repeal would do away with them.

The effort by Dems to hit on a pithy phrase to brand the GOP's repeal effort comes after Republicans have been remarkable successful in their messaging on health care. The two core talking points developed by Republicans -- that health reform is a "job killer" and a "government takeover" have both gained amazing media traction in the past two years, despite the fact that "government takeover" earned PolitiFact's "lie of the year" award.

It remains to be seen whether "the Patient's Rights Repeal Act" will enjoy similar success.


http://voices.washingtonpost.com/plum-line/2011/01/dems_settle_on_branding_for_go.html

[elleng]

1. FINALLY Dems take p.r. initiative!!!!

[DCKit]

2. Excellent name! Seems they're finally gettin' it. nt

[rfranklin]

3. How about Republican Health Care Destruction bill?

I think that encapsulates it.

[patrice]

4. That works. Now let's not be afraid to encourage Democrats to use it. nt

[LiberalFighter]

5. It should be "Repeal the Rights of Patient's Act"

[Parker CA]

7. I agree. The message still isn't clear and forceful enough. Still muddled a bit. nt

[Phx_Dem]

6. That works! n/t

[Parker CA]

8. "The Patient's Choice Elimination Act."