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somone Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 03:34 AM
Original message
Emanuel: Sell advertising to pay for after-school programs
http://www.suntimes.com/news/elections/3153228-505/emanuel-chicago-kids-police-million.html

Emanuel: Ads could help pay for after-school programs
By FRAN SPIELMAN

Chicago would sell advertising on city garbage trucks vehicle stickers, farmer’s markets and other public venues to raise $25 million — enough to help bankroll a dramatic expansion of after-school programs for at-risk kids, under a plan unveiled Tuesday by mayoral challenger Rahm Emanuel.

“You could do it on the city sticker. You could do it on the garbage truck. If there are other places to do it, I’m gonna look high and low throughout the city,” Emanuel told a news conference at the Better Boys Foundation, 1512 S. Pulaski. “Coming up with the $90 million-plus that’s necessary for a full-year program for a little over 200,000 children to have five-days-a-week activity is essential for fighting crime and giving kids an educational opportunity after the school bell rings,” he said.

Emanuel wants to use those ad revenues and more to give nearly half of all Chicago Public School students a constructive alternative to the lure of gangs, drugs and sexual activity.

The program would operate five days a week for at least 2 1/2 hours each day and provide a “third meal” for participating students. Like First Lady Maggie Daley’s award-winning After School Matters program, it would offer choices for participating students. “Academic, artistic or athletic. Whatever inspired that kid, whatever gave them a sense of self-esteem, that’s what they would pursue,” Emanuel said...
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Hannah Bell Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 03:35 AM
Response to Original message
1. fuck emanuel.
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napi21 Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 04:07 AM
Response to Reply #1
3. OK, so you don't like Rahm, but it's a good idea.I think it could be
easily expanded o busses, both school & public, and other city vehicles. It's a great way to raise the needed money without infringing on the taxpayers.
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Hannah Bell Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 04:10 AM
Response to Reply #3
4. it's a hideous idea & shocking to hear it touted on a democratic board.
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napi21 Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 04:16 AM
Response to Reply #4
6. Why do you think that? What's or who does it harm to have
am ad for Home Depot, Armour Bacon, or V-8 Juice on the side of a garbage truck?I on't understand your complaint.
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Hannah Bell Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 04:37 AM
Response to Reply #6
8. no. people who don't, don't.
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Recursion Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 09:48 AM
Response to Reply #6
23. Government revenues should in principle be raised by taxation
Edited on Thu Jan-06-11 09:49 AM by Recursion
As sensible as the plan might seem, it's going in the wrong direction. Public space and property should not contain private advertisements.
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silverweb Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 03:44 AM
Response to Original message
2. Sounds like it has potential.
After-school programs have an important role to play and this is a creative way of funding them.

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Hannah Bell Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 04:10 AM
Response to Reply #2
5. it's crap. why don't you tatoo the kids with ads, that would be really "creative"
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Luminous Animal Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 04:17 AM
Response to Reply #5
7. It is amazing how the generation before the baby boom managed to pay for education
and a war without brainwashing their children with wall to wall consumer advertising.
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Hannah Bell Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 04:38 AM
Response to Reply #7
9. yes. in a poorer world, too.
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karynnj Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 09:34 AM
Response to Reply #9
19. Actually the US was richer when the baby boom started
We had about one half of the world's total revenue. A very high percent of people could live a middle class life style on one parent's income. Only if you use consumer goods as the measure would you think that most people are richer today. We may have just had one TV, but my family headed by a milkman sent all 9 of us to college - at Indiana University or Purdue - without loans.
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Hannah Bell Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 01:26 PM
Response to Reply #19
26. no, it had 1/2 the world's revenue in a poorer world & a poverty rate of over 30%
Edited on Thu Jan-06-11 01:37 PM by Hannah Bell
(1947).

In 1959 the poverty rate in the US was still nearly 25%. 40 million people lived in poverty, more than did in 2006, & it was a harder-core poverty in that it commonly included no running water & no electricity.

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silverweb Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 05:00 AM
Response to Reply #5
10. He's talking about ads on garbage trucks.
So you throw out tattooing kids? No hyperbole or false equivalency there, of course.



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Hannah Bell Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 05:16 AM
Response to Reply #10
11. "creative advertising"
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defendandprotect Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 05:46 AM
Response to Original message
12. Rahma ... how about "sell advertising" to pay for the MIC and these BS Obama wars ...???
Edited on Thu Jan-06-11 05:47 AM by defendandprotect
Now predicted to be going into 2014 -- thanks Obama!!




Yet the president, who originally promised he would end US involvement in 2011, is now saying the US will "end combat operations" in that war-torn country in 2014--a turn of phrase that doesn't even mean the war would be ended that year (US combat operations allegedly ended in Iraq last summer, but some 50,000 American troops and many more private mercenaries are still there today and will be next year too, unless they are thrown out by the Iraqi government).

Even on the matter of cutting military spending, and with the US currently at war, a Financial Times/Harris poll found in November of last year that a third of Americans thought cutting the Pentagon budget was a good idea, and another third said it would not be a bad thing, with only just over a third saying it was a bad idea. Only 30 percent said that they were concerned that cutting military spending might pose a security risk. Instead of cutting though, the Obama administration with Congressional backing has continued to raise military spending to record levels not seen since World War II, when the US was in a state of all-out war and full national mobilization.


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surrealAmerican Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 07:49 AM
Response to Original message
13. What kind of company is going to want to advertise on garbage trucks?
Who would want their product so closely linked to smelly trash?
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Kalyke Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 09:36 AM
Response to Reply #13
20. Glad or Hefty garbage bag companies or any company who
makes air freshening products?

:shrug:
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surrealAmerican Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 06:37 PM
Response to Reply #20
27. I guess that makes sense.
Edited on Thu Jan-06-11 06:39 PM by surrealAmerican
The other complicating factor here is that, in Chicago, these trucks spend most of their time not on the streets, but in the alleys, not exactly high visibility places.

I suspect Rahm may be expecting to charge rates that he will have trouble finding anyone willing to pay.
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Brickbat Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 07:53 AM
Response to Original message
14. Continuing the move to private funding for public education. "It's just a little sticker! Who could
be against funding after-school programs for at-risk kids?"

Selling advertising isn't the way to do it. Overhaul the public funding of education and get it right. It was working for years; make it work again.
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LWolf Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 09:14 AM
Response to Reply #14
15. Thank you. nt.
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Recursion Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 09:22 AM
Response to Reply #14
17. When did it "work"?
Edited on Thu Jan-06-11 09:22 AM by Recursion
When was this mythical time when schools were better- and more-equitably-funded than today? (I'm against "the schools are in crisis" hyperbole which is usually about student performance, but also happens about funding.)
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Brickbat Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 09:30 AM
Response to Reply #17
18. In my district, it worked before second homes and vacation properties were exempted from paying the
Edited on Thu Jan-06-11 09:31 AM by Brickbat
property tax that goes to school districts. My district is in a low-population area that is very much a vacation destination. As a result, the district faced large, sudden and unexpected shortages and has been struggling to right itself for the past decade. This year it went to a four-day school week. The crisis is not a hyperbole where I live.
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Recursion Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 09:39 AM
Response to Reply #18
21. That does suck
My mom's town in New Hampshire on the lake has the same problem; all of the summer residents don't want to pay taxes for any city services.
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Earth_First Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 09:19 AM
Response to Original message
16. Sh*t! A Utah Republican wants to advertise directly ON the school buses!
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Recursion Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 09:41 AM
Response to Original message
22. Chicago already spends $12k per student per year
Almost 20% more than the national average. Maybe they should look at how they're spending it, rather than trying to drum up more revenue as a first choice?
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Tatiana Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 09:53 AM
Response to Original message
24. CPS could cut $25 mil easily by reducing bloated administrative staff.
This includes all the "Areas" supervisors and multiple assistant principals in schools whose enrollment does not justify their number.

This is bull. Public schools should be funded by the PUBLIC, not by corporations. This is just one more step towards having the computers and other technology in schools that flash advertisements to students (a policy I vehemently oppose).

I hate that this guy is going to be our mayor. I just hate it.
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dembotoz Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Jan-06-11 09:59 AM
Response to Original message
25. trouble is with this idea is no promise revenue will be around in 6 months
I understand naming rights on stadiums
but i would be real nervous thinking my paycheck was based on a sticker on a garbage truck
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