Keith Olbermann Logs Demo Win Over CNN In His Current TV Premiere

[RockaFowler]

As a ratings junkie this is such sweet news

http://www.deadline.com/2011/06/keith-olbermann-logs-demo-win-over-cnn-in-his-current-tv-premiere

It is only demo information for cable news networks' key demographic of adults 25-54, with no total viewer figures. In 25-54, Olbermann drew a solid 179,000 viewers, almost 10 times Current's previous primetime average in total viewers. He was far behind the cable news ratings leader in the 8 PM hour, Fox News' Bill O'Reilly (735,000 in 25-54), and couldn't match his replacement at MSNBC, Lawrence O'Donnell (237,000), but he was very competitive in the hour and crushed CNN's Elliot Spitzer (89,000).

[eleny]

1. He's off to a great start

After the show was over I stayed to watch the next documentary about Uganda and then the program about Doctors Without Borders after that. I learned a lot.

The thing is - our favorite program hosts talk about the same few topics on any given day. So I needed to see something different and I got that by watching Current TV last night. Surely C/TV will be repeating these documentary programs. But I'll be watching whatever is new no matter who else is on MSNBC at the time. Just my personal preference.

[LiberalEsto]

2. That doesn't count the satellite viewers

like me, on DirecTV, does it?

[RockaFowler]

3. No it doesn't

I think this is only Cable. The numbers are very small because they only take into effect 65% of the people who have the channel. I have AT&T Uverse and I know that's not included either. Nielsen numbers are screwy anyway. In my area only 375 people determine what is rated high or not. I still don't understand that!!

[Silent3]

4. You mean you don't understand poll sampling?

As long as you account for selection biases, 375 people is a pretty good sample size for obtaining a good approximation of the overall choices and opinions of a large population of people.