Similar to three different organizations that have been launched the by Republican groups, the Democratic "One NJ" will be able to collect donations and purchase television and radio advertisements outside of the rules that normally apply to campaign spending.
“Right now, families throughout New Jersey are struggling to make ends meet in the face of record unemployment, a relentless housing crisis and a State House that has showered the super-wealthy with gifts while hammering the middle-class and working families,” said political strategist Joshua Henne, spokesman for One New Jersey.
The group describes their purpose as watching politicians and "poised to fight back against those politicians and policies seeking to take our state down the road to ruin."
Designed as a 501(c)4 organization, the group is similar to ones launched to promote some of Christie's policies. "Reform Jersey Now" was launched last year and took to the airwaves with radio and television advertisement pushing Christie's proposed property tax cap and "tool kit" legislation.
http://www.northjersey.com/news/politics/071811_Advocacy_group_One_NJ_launched_to_monitor_Christies_actions.html