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Toys No Longer Pop Out Of Jack In The Box Kids' Meals

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Horse with no Name Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-05-11 12:46 PM
Original message
Toys No Longer Pop Out Of Jack In The Box Kids' Meals
As a parent and grandparent, I applaud this. These toys really served no purpose other than to distract a kid from eating their meal. They are nothing but cheap cheap cheap crap made in China and I always had to look for the first opportunity to throw them in the trash.

http://consumerist.com/2011/06/toys-no-longer-pop-out-of-jack-in-the-box-kids-meals.html

>>>SNIP
Jack in the Box has made preschoolers' crayon-scrawled blacklists by removing toys from its kids' meals last week. A company spokesman said the decision originated not from outside pressure, but for economic reasons. He said the chain's marketing efforts target frequent adult customers rather than children, and that the company found toys weren't drawing parents with kids to the restaurants.

Nation's Restaurant News reports the chain followed the lead of other fast food joints by offering sliced apples and dipping sauce as a kids' meal alternative to fries.

Says the Jack in the Box spokesman:


"Rather than promote a toy, we've focused on the quality of products in our kids' meals like a grilled cheese sandwich on sourdough, grilled or crispy chicken strips, or a hamburger."



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Ron Green Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Aug-05-11 12:54 PM
Response to Original message
1. Addiction is mostly what the corporate supply chain is about,
and conflating toys with food has long been part of the plan.

Watch the free marketers show up to say, "Do your duty as a parent and don't buy it! Change the channel! Nanny State!"
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