WSJ: "
Young Workers Like Facebook, Apple and Google":
Young professionals want to work for Google, Apple and Facebook. Investment banks? Not so much.
About one in five young workers in the U.S. picked Google Inc. as a most desirable place to work according to a survey by Universum, an employment data and consulting firm. Apple Inc., Facebook Inc., the U.S. State Department and Walt Disney Co. round out the top five.
Google has "established a very strong brand in what its culture is, in what it's like to work there," says Chris Cordery, Universum's director of Americas. Based on the responses to the survey, Mr. Cordery says, candidates "look at Google as compensating employees well and offering challenging work but at the same time it will be a fun and strong culture."
Meanwhile, many financial-services firms saw their popularity drop since last year, the survey found. Bank of America Merrill Lynch saw the steepest drop from number 48 last year to number 77 this year.
The survey didn't collect data as to why, but Mr. Cordery thinks that distrust of large financial institutions has grown among respondents, as a result of poor economic conditions, so "these organizations may not be as attractive as they once were."