The real scoop on Groupon (and the rainforest)

[Omaha Steve]

(553 so far: http://www.groupon.com/deals/rainforest-action-network)

So did you catch the Super Bowl?

You might be surprised that the staff at Rainforest Action Network had our eyes glued to the game. Actually, the post-game. Okay, really just the post-game ads.

Why? The folks at Groupon (you know, the online coupon people) ran a post-game Super Bowl ad where Elizabeth Hurley talks about the problem of deforestation in the Brazilian rainforest.

If you haven't seen the ad yet, don't get excited about the rapid evolution of Super Bowl ads. Liz also talked about her need for a Brazilian wax: “Not all deforestation is bad.” Painful, I know.

The part we're excited about is that the ad directs viewers to Groupon's Save The Money campaign where you can save money by giving money to RAN.

That's right, when you give $15 Groupon will turn it into $30. Poof! It's magic: http://www.groupon.com/deals/rainforest-action-network

Since Groupon started out as a platform for social change (called The Point), even though they run a multimillion dollar coupon cash cow and made some seriously flawed Super Bowl ads, they still have hearts and want to do good in the world.

Why do we need YOU to jump on this, Steven? Groupon uses group buying power—or in this case, group giving power—which means it takes 1000 wonderful people like you giving $15 to “activate” the deal or we don't get a dime. Nada. Zero. Zilch. Bupkis.

That's why you've got to give today, and then tell ALL your friends!

Once the deal tips, Groupon will double donations up to $100,000, which means more awesome RAN actions to protect rainforests, defend human rights, halt climate change and kick corporate butt.

If you’re the kind of person who wants your money to make the biggest impact possible, now’s the time—Groupon it!

David Taylor

For the planet,
David Taylor
Online Director


Rainforest Action Network
221 Pine Street, 5th Floor, San Francisco, CA 94104 USA
Phone: [phone] Fax: [phone]

[Le Taz Hot]

1. I signed up for Groupon last year

and got BOMBARDED with daily e-mails. The "groupons" were things like paying $25.00 at so-and-so restaurant for a $50.00 coupon. Problem is, I can't afford $25.00 for two meals when I can easily make a 2 perfectly nutritious meals at my home for under $5.00 -- with leftovers. Other offers were things like $25.00 for $50.00 day spa treatment. If I can't afford $25.00 for a restaurant I sure as hell can't justify it for a "spa day" (so not my thing). Give me $2.00 off the next gallon of milk and I MAY sign up again. Perhaps other people have better stories but my experience with groupon was less than positive.