http://www.democraticunderground.com/discuss/duboard.php?az=show_mesg&forum=389&topic_id=6083122&mesg_id=6083122"As momentum gains for reforms, insurers hope to turn it to their advantage by supporting a proposal that everyone buy coverage. It would be a boost for the industry, which has seen enrollment decline.
...But this time, it turns out, the health insurance industry has good reason to support at least some change: It needs it. Private health insurance faces a bleak future if the proposal they champion most vigorously -- a requirement that everyone buy medical coverage -- is not adopted.
...Insurers do not embrace all of the healthcare restructuring proposals. But they are fighting hard for a purchase requirement, sweetened with taxpayer-funded subsidies for customers who can't afford to buy it on their own, and enforced with fines.
...The industry's real trouble begins in 2011, when 79 million baby boomers begin turning 65. Health insurers stand to lose a huge slice of their commercially insured enrollment (estimated at 162 million to 172 million people) over the next two decades to Medicare, the government-funded health insurance program for seniors..."
For insurers, getting "run over" would be the adoption of a so-called single-payer plan, where the government pays all medical bills. Such a plan would wreak havoc on the private insurance market, and is widely viewed as politically unfeasible this year. So the best way for the industry to preserve the private insurance market -- and derail the campaign for a single-payer system -- may be to go along with more palatable proposals on the table now, said Jeffrey Miles, a healthcare analyst and president of the Miles Organization, a Los Angeles insurance brokerage firm..."
AHIP commercial for health care reform - "If everyone is covered..." equals mandate.
http://www.democraticunderground.com/discuss/duboard.php?az=show_mesg&forum=389&topic_id=6494081&mesg_id=6494618