Italy chocolate tycoon Pietro Ferrero dies in S Africa (BBC)

[eppur_se_muova]

Italian chocolate tycoon Pietro Ferrero has died in an accident in South Africa, a company spokesman has said.

Mr Ferrero, 48, was on a business trip and died after falling off his bicycle, probably because of an ailment, the company said.

He was joint chief executive - along with his brother - of the Ferrero group, which owns Nutella and Kinder.

His father Michele, Italy's richest man, turned the company into a global giant of the confectionery industry.

Nutella

Mr Ferrero's grandfather, also Pietro, started the company in 1942 in the northern Italian town of Alba, where the firm is still based.
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more: http://www.bbc.co.uk/news/world-africa-13122520

[hlthe2b]

1. I shall forever remember him for Nutella...

(maybe curse him a bit for that, as well...;) ) Strange account of his death....

[Blue_Tires]

7. +1

Tried it on a whim last summer, now I can't start my day without it!

[Tx4obama]

2. Interesting tibit in obit article below ...

CEO of sweets-maker Ferrero dies in SAfrica

Excerpt...

... The company was proud about what it called its "social enterprises." These are local Ferrero plants in needier areas of the world, including South Africa, India and Cameroon, where local residents are employed and part of the revenue goes to fund education and health care for poor children.

http://news.yahoo.com/s/ap/20110418/ap_on_bi_ge/eu_italy_obit_pietro_ferrero

p.s. His father was in South Africa with him on the business trip.
p.s.s. Pietro is survived by three children ;(

[eppur_se_muova]

6. Thanks, glad to see that. nt

[Manifestor_of_Light]

3. Good stuff!!

I love those Choco-Bombs in the gold wrappers!!

And Nutella!

And the white Raffaelo coconut bombs. Best chocolate at Walgreen's. Except for Lindt.

YUM! A man with a social conscience as well. Good for Pietro and may he requiescat in pace. :hug:

[Commie Pinko Dirtbag]

4. I highly approve of their wares. RIP. -nt

[Raine]

5. Sad news, sounds like him and his family were

caring people with a social conscience.