Taiwan's young artists cool to Next Media animation

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http://www.atimes.com/atimes/China/MD20Ad01.html


When Next Media Animation's (NMA) content and business development manager Michael Logan spoke to Taipei film and arts students recently, their initial resentment against the company's notorious computer-animated news stories was perceivable.

In the presentation provocatively named "Next Media Animation: Is this the future of media?" Logan commented on the clips that have since obtained cult-status in much of the Western world. An early highlight was an animation of Tiger Woods crashing his car after his wife (supposedly) attacked him with a golf club. There was The US-China Currency Rap Battle, featuring US President Barack Obama and Chinese President Hu Jintao. And there was Apple chief executive Steve Jobs being shown chopping a customer's fingers of with a laser sword so as to improve his iPhone's reception.

Yet while each clip drew its laughter, the audience's comments focused on the ethical aspects rather than on NMA's success, let alone on artistic value. What became apparent at this punk-rock style venue was that Taiwan has not yet come to terms with its most famous exporter of creativity.

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