A new motto for Democrats: "The party of opportunity that has your back."

[andym]

Trying to come up an elevator pitch that actually summarizes the best of the Democratic Party.
The problem is that the Democratic Party has such a large tent that there are so many ideas that underlie the Party's positions, that it's difficult to construct effective summaries.

"The party of opportunity that has your back." or
"The party of opportunity and fairness that has your back."

And then expand on what is meant-- like in an elevator pitch:
1) High paying jobs through helping small business.
2) Better future for your children by making education affordable.
3) Making sure health care affordable for everyone, (government based so you can explore better job opportunities).
4) Fairness: Civil rights for everyone.
5) Fair and humane immigration policies.
6) Policies based on science and common sense not superstition.

Something about honesty too.

What are your ideas for a motto/slogan/elevator pitch?

[Garrett78]

1. Save Democracy from Traitors/Make Racism Wrong Again

[SallyHemmings]

4. Spot on!

[lamsmy]

2. 7

Committed to getting big money out of politics.

[bearsfootball516]

3. My ideas could run into copyright infringement, but...

Either "With Liberty and Justice for All"

or

"This Land is YOUR Land."

[andym]

5. Those are both great. nt.

[bearsfootball516]

6. Thanks! I have degrees in Marketing, PR and Communications.

I'm very adapt with being able to get messages across in a succinct manner.

[vi5]

7. The problem is....

that stuff is all word salad that ultimately doesn't really mean all that much and ends up meaning nothing. The MAGA types can fall under that spell but most Democratic voters understand that stuff doesn't really mean anything.

Hope and Change, as vague as it was was still a great slogan. It distilled everything into 2 basic concepts: positivity for the future, and a break from the negative ways of the past. It didn't overcommit and it didn't need to. It didn't try to cover all bases and be everything to all people because it didn't need to.

[andym]

11. Hope and change is a great slogan

because it promises better times. And that idea should be incorporated. I disagree that Democrats are in general more immune to marketing than Republicans. People are people.

[NCTraveler]

8. Let each candidate come up with their own motto.

I know that will drive some nuts but it is the way it should be.

[Sophia4]

9. They are all too wordy and too complicated,

I don't have a suggestion today, but I don't like any of those.

For example, if you want a slogan about education, instead of No. 2 above, just say "Make Education Affordable" or "Education for Everyone." And with the last slogan, we would be saying that we support free job training as well as college. Everyone needs to be able to continue to learn throughout life.

[Awsi Dooger]

12. Exactly

My post below emphasizes the same thing.

Short and simple wins

[Awsi Dooger]

10. Can't be more than three or four words

Otherwise nobody will remember or care. Ideally it should not be more than two words. Has to be memorable and distinct. Current issues shouldn't play a role at all. The best slogans can attach to the next decade as well as this one. That's why something like Apple's "Think Different" is so brilliant. They aren't trying to change it based on evolving trends. The slogan already captures their big picture idea regardless of time frame.

I'll stick with what I proposed last year: "Remarkable You"

We would be celebrating people and diversity instead of dividing the country piece by piece.

With people like Chuck Schumer in charge, I have absolutely no confidence that any slogan will own bare minimal competence. He's the type who thinks an issue or something specifically related to 2018 has to be front and center. Our party has far too many hard trying and well meaning dullards in charge, instead of visionaries. Trump may be a low life but he's not a dullard. "Make America Great Again" was a phenomenal idea, especially since it fed into the polling suggesting people were desperate for change.

[bearsfootball516]

13. Remarkable You is fantastic.

[zipplewrath]

14. For the people

Probably have to pay John Morgan royalties or something. But it's been his slogan for 30+ years and it's turned out to be quite elastic as his practice has continually expanded. Also transitions nicely when he is involved in charitable causes. Get's his slogan out there and it doesn't really look out of place. And in a stump speech, it of course morphs nicely into "For the people, not for the..." and fill in the adversary of the moment. (Big oil, Big Pharma, Wall Street, etc.).