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Dove Deodorant's #AlternativeFacts Campaign Trolls The Trump Administration
When Kellyanne Conway uttered the words “alternative facts” on Chuck Todd’s morning show a little over a week ago, she received instant backlash.
The Twitterverse quickly seized the opportunity to mock Conway’s terrible choice of words and a few brands also decided to have a little fun with her falsehoods.
Dove’s UK branch subtly trolled Conway with a two-page newspaper ad that contained “alternative facts” about Dove’s antiperspirant. The ad, which was created by Ogilvy London and placed in select UK papers, jokes that the new deodorant “increases your IQ by 40 points,” “rhymes with orange,” and “boosts your Wi-FI signal,” among other amazing falsehoods facts.
More and to see ad:
http://www.huffingtonpost.com/entry/doves-alternativefacts-campaign-perfect-trolls-the-trump-administration_us_5891feffe4b02772c4ea67db?8id9yadedvtelgzaor&
More from Ad Week:
http://www.adweek.com/creativity/dove-pokes-fun-at-trump-with-this-alternativefacts-ad-that-lies-about-the-product/