(Super Bowl XLVII Champion) Baltimore Ravens To Aid Obamacare Enrollment Effort In Maryland
Source: http://www.politico.com/story/2013/09/baltimore-ra
The NFL may have spiked the White House’s request for Obamacare PR help — but the Super Bowl champion Baltimore Ravens have just called an audible. The team has signed onto efforts to market the health law to Marylanders, according to an announcement from Lt. Gov. Anthony Brown and officials running the state’s Obamacare insurance exchange, known as Maryland Health Connection.
“Research shows that 71 percent of the uninsured population in Maryland have watched, attended or listened to a Ravens game in the past 12 months,” the announcement said. “The partnership will provide Maryland Health Connection with the opportunity to reach and engage fans while making them aware of the new opportunity they have for health coverage beginning this fall through the health insurance marketplace.”
A Ravens spokesman said the team would reveal more details on Wednesday, after a conference call to discuss its role. According to the Maryland Health Connection, the team is expected to assist during a six-month enrollment period that begins on Oct. 1, a few weeks into the start of the NFL season. The partnership is intended “to connect with Maryland residents about the importance of developing a health coverage game plan.”
Efforts to solicit help from sports are modeled on a partnership that Massachusetts formed with the Boston Red Sox in 2007, when the state conducted outreach in support of its own health reform law, a precursor to Obamacare. Supporters of such partnerships say teams are often viewed with nonpartisan reverence and particularly connect with the young, healthy people that the White House is hoping will sign up for coverage.
Read more: Politico.com
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