General Discussion

Blues Heron

(5,978 posts)

109. The one rule of writing great ads - dont crush the smiley

Reply to highplainsdem (Original post)

Wed May 8, 2024, 05:12 PM

May 8

this ad is a fail

neeeeeexxxxxtt!

Edit history

Please sign in to view edit histories.

170 replies

= new reply since forum marked as read

Highlight:

Apple is getting slammed, & rightfully so, for their stupid & insensitive ad for the new iPad Pro - UPDATE w/articles [View all] highplainsdem May 8 OP

Damn. So much for sustainability, social justice, and everything Apple supposedly (yeah, I know) was hlthe2b May 8 #1

Nah, just typical twitter pointless posturing and malarkey. emulatorloo May 8 #62

I am referencing the ad itself. Not any hype or "sales spew" behind it. hlthe2b May 8 #64

Oh please. It's just light hearted ad. "An iPad Pro is like having all these creative tools in a slim tablet." emulatorloo May 8 #71

Oh please. No need for this. I respect your opinion and you can (at a minimum) not attack me for mine. hlthe2b May 8 #72

I am a big supporter of you and your posts. Not attacking you or making any assumptions. emulatorloo May 8 #76

Back at you, emulatorloo. I added some to my previous post that might make more sense--at least hlthe2b May 8 #81

Having just replaced a 2013 Mac w a 2023 Mac I tend to avoid the replace, upgrade, waste cycle. emulatorloo May 8 #85

Yeah. I do that with cars. Knock on wood for the continued life of my 2007 Prius hybrid.... hlthe2b May 8 #94

Yay! Same w my 2011 Ford! So far so good. emulatorloo May 8 #99

The anger is coming from a lot of professional artists and advocates for real art. Names I recognize after highplainsdem May 8 #106

Semi pro singer and wannabe songwriter here. Retired graphic artist/video maker. Opposed to AI but thankful emulatorloo May 8 #113

Yeah, that's pretty brutal PatSeg May 8 #2

Do some people scour the internet for things to get offended by? Goodheart May 8 #41

How dare you! JoseBalow May 8 #89

Yeah... IthinkThereforeIAM May 8 #107

Is this what constitutes offensive these days? BannonsLiver May 8 #3

Apple iPod Pro Scarlet Begalas May 8 #4

I guess it depends on one's perspective PatSeg May 8 #9

This message was self-deleted by its author BannonsLiver May 8 #19

So did their 1984 ad for the Mac. BannonsLiver May 8 #22

Except the 1984 ad showed the dystopia BEFORE the mac arrived on scene. Caliman73 May 8 #42

Exactly, thanks PatSeg May 8 #45

Having been heavily involved in making music involving computers in that period, Emrys May 8 #116

And yet you survived to tell the tale! emulatorloo May 8 #124

Not without scars Emrys May 8 #125

I always thought platform wars were dumb. Use what you want and let others use what they want! emulatorloo May 8 #127

I have seen people (almost always guys) get extremely heated at each other about all sorts of issues on the internet Emrys May 8 #133

No doubt. Caliman73 May 9 #148

What Caliman73 said PatSeg May 8 #46

I dunno. I'm a retired art director who now paints. IMO it's an ad with a comical twist on things created then... brush May 9 #157

I suppose PatSeg May 9 #162

How does claudette May 8 #10

I don't know, I'm not in marketing nor am I in a rush to get my hackles up over a TV ad. BannonsLiver May 8 #18

Its just an claudette May 8 #24

I get how there was an unintended message Cuthbert Allgood May 8 #34

It's One Of Those RobinA May 9 #149

It was a very effective and true commercial jimfields33 May 8 #11

But the problem is PatSeg May 8 #49

I doubt anyone will take away anybody's artistic supplies. jimfields33 May 8 #51

I mentioned in another comment PatSeg May 8 #55

"just showed the possibility of getting the new IPad" dpibel May 8 #111

"Analog" still necessary... tapper May 9 #140

Well said PatSeg May 9 #141

SO you can disagree with the message; explain the need to be offended. brooklynite May 9 #144

No, that's okay PatSeg May 9 #147

We agree on this. Cuthbert Allgood May 8 #36

The Problem Is RobinA May 9 #150

It has always been offensive. I love The Who's music, but despise instrument destruction. . . nt Bernardo de La Paz May 9 #159

I've been an Apple user since the first "pizza box" was put in my desk, & am now retired to an iPad Hekate May 8 #5

How much of it is CGI? Auggie May 8 #6

This was my point. Arthur_Frain May 8 #15

The audio recording is the title track to a 1971 Sonny & Cher album. John1956PA May 8 #47

I admire Cher as an actor and person spooky3 May 8 #54

You are not alone JoseBalow May 8 #96

Hee hee nt spooky3 May 8 #130

As I watched it for my first and only time, I wondered, too, about the percentage of CGI content. John1956PA May 8 #17

A great reason claudette May 8 #7

Now, How do we know all those responses aren't bots? MagickMuffin May 8 #8

I didn't really see chaos PatSeg May 8 #12

As an artist myself in various mediums I am not offended MagickMuffin May 8 #20

No, I just think it was in poor taste PatSeg May 8 #26

Art is supposed to bring strong feelings. we can do it May 8 #50

You know, this ad seems to have done that PatSeg May 8 #53

But they SQUISHED a smiley! JohnnyRingo May 8 #70

Until their eyes popped out MagickMuffin May 8 #79

Maybe they are suggesting that they compress all of these great things into a tiny package. Bristlecone May 8 #13

I think that was what they were going for PatSeg May 8 #27

They missed and rather badly Warpy May 8 #108

Yes, I agree it was tone deaf PatSeg May 8 #118

Someone's great idea NBachers May 8 #14

I get the point they were trying to make; they made it poorly. Gore1FL May 8 #16

Yes, I think they could have made their point PatSeg May 8 #35

That's it exactly peggysue2 May 9 #142

Wow, what a screw up EarlG May 8 #21

They have entirely too many customers using their GenAI who are not only imagining that using it somehow highplainsdem May 8 #31

It bothers me, too. LisaM May 8 #33

Same here PatSeg May 8 #40

Still using a Mac from 2011 and 2013. emulatorloo May 8 #68

Really? PatSeg May 8 #39

As far as I am aware, Apple doesn't have a generative AI app. Are you thinking of Adobe? emulatorloo May 8 #82

I was talking, as EarlG was, about AI companies in general. But if you google highplainsdem May 8 #93

Thanks! emulatorloo May 8 #100

Well said PatSeg May 8 #38

I don't see this ad as promoting AI at all. More like you can have a creative studio to make art emulatorloo May 8 #91

We're seeing the same thing but from different perspectives EarlG May 8 #101

I get it...also worked in a recording studio. emulatorloo May 8 #110

I hear ya EarlG May 8 #135

Love the pun! emulatorloo May 8 #136

Not Sharing The Angst ProfessorGAC May 8 #23

I have an old, (really old) iPad Mini, Crunchy Frog May 8 #25

Meh. I don't see what's so bad about this Alliepoo May 8 #28

It is STUPID. dalton99a May 8 #29

I LOVED watching that metronome get crushed! johnp3907 May 8 #30

Not an Apple fanboy points May 8 #32

Internet comments sections are almost always full of hyperbolic nonsense and hysteria. emulatorloo May 8 #56

Meh Gimble May 8 #37

And also get a life. Goodheart May 8 #43

Perhaps this will make sense: EarlG May 8 #65

Thank you. I agree. hlthe2b May 8 #73

I think this gets to the crux of the cloth-headedness of the ad and one reason why it's stirring antagonism Emrys May 8 #123

I don't really see the issue here. Elessar Zappa May 8 #44

Hey Tim Apple, very creative ad ... Think. Again. May 8 #48

Honestly, these reactions are hyperbolic Mr.WeRP May 8 #52

Reminds me of this: spooky3 May 8 #57

Apple has declined in quality tonekat May 8 #58

They unintentionally made the point that their digital product will replace all the real physical objects TheRickles May 8 #59

Imagine if you will . . . Aussie105 May 8 #126

Of course the person who pulls out a real guitar at a party is already likely being booed, if silently. Bongo Prophet May 9 #161

Some may be able to guess what's coming ... Emrys May 9 #165

This is just silly internet "comment section" fake Twitter 'outrage' and hyperbolic nonsense. emulatorloo May 8 #60

I've edited the OP to add a list of articles about how disastrous and tone-deaf the ad was. highplainsdem May 8 #134

I thought it was pretty neat Sympthsical May 8 #61

Damn you Tim Apple! dchill May 8 #63

Because if there's one thing people should take seriously Rob H. May 8 #66

I'm totally unoffended beyond compare. JohnnyRingo May 8 #67

I get what they were trying to do Demobrat May 8 #69

This really is silly. we can do it May 8 #74

Soon enough, everyone will be offended by everything. kysrsoze May 8 #75

+1,000,000 Auggie May 8 #78

+2,000,000 musicblind May 8 #92

I find that characterization offensive JoseBalow May 8 #103

People have reversed the video and liked it. joshcryer May 8 #77

The reverse videos are corrections of the ad. They are not complimenting Apple. They're repudiating the company. highplainsdem May 8 #102

Yeah but a lot of fans are "coping" that the reverse was their "intention." joshcryer May 8 #115

I see absolutely nothing wrong with this ad. LudwigPastorius May 8 #80

It's brilliant. Patton French May 8 #83

Yup. They understand what it takes to get attention these days. nt LAS14 May 8 #87

It represents the truth about the replacement of analog instruments. Marcus IM May 8 #84

Yes, you can replace any instrument with a digital version of that instrument EarlG May 8 #105

I agree with all you posted. Marcus IM May 8 #117

Dude!! LudwigPastorius May 8 #138

Love a Stingray EarlG May 8 #139

The point seems to be that all of the items fit in the iPad. live love laugh May 8 #86

I am an artist. musicblind May 8 #88

I'm an amateur artist. I don't think it is about AI at all, the iPad isn't shown 'generating' art. emulatorloo May 8 #97

This response reversed it and it created a much better vibe catbyte May 8 #90

fucking monopolists ALWAYS cry CAPITALISM😱 bringthePaine May 8 #95

Everyone is an art critic. Lighten up, there are issues that are way bigger than this. W T F May 8 #98

imho people need to lighten up moonshinegnomie May 8 #104

The one rule of writing great ads - dont crush the smiley Blues Heron May 8 #109

Death to the Smiley/ Long Live the Emoticon emulatorloo May 8 #114

Oh come on. lol Oneironaut May 8 #112

This thread is hillarious.... radicalleft May 8 #119

yeah but does it have a universal jack for mic/headphones/line in? Great ad btw because msongs May 8 #120

Not an ad I want to see again. Aussie105 May 8 #121

And the gold medal for "most ridiculous taking of offense" goes to... Jedi Guy May 8 #122

I saw this in the product launch and people seem to completely misunderstand it brooklynite May 8 #128

Agreed. If only some of those outraged commentators showed equal outtage toward Trump who wants to actually destroy Doodley May 9 #156

I'm not in the apple ecosphere and don't plan to be, but my impression is that ecstatic May 8 #129

Article: The new iPad ad essentially flips AI-weary creatives the bird highplainsdem May 8 #131

Who is the ad meant to appeal to? Aussie105 May 8 #132

Obviously iPad Pro is marketed towards professionals and content creators. Regular iPad is $349 and marketed emulatorloo May 8 #137

I Don't Get the Outrage Zeitghost May 9 #143

Some people want to be outraged. Doodley May 9 #155

Idiotic ad for idiotic modern people. chouchou May 9 #145

"I don't like her music, but" comment here. Bongo Prophet May 9 #163

My zoomer step-son would love this ad. yardwork May 9 #146

"disturbing, violent, and ugly" Dave Bowman May 9 #154

There's room on Bench W for you too! yardwork May 9 #160

Modern commercials are not worth my time.....at best a necessry evil.. NowsTheTime May 9 #151

That's a stupid and cold ad. Dave Bowman May 9 #152

I'm outraged at the outrage, and comparing this to Nazi Germany is disgusting. Doodley May 9 #153

Thinness is greatly overrated. Who really needs anorexic iPads? . . . . nt Bernardo de La Paz May 9 #158

Its just a dumb commercial. Mosby May 9 #164

Apple apologizes for iPad ad after blowback dalton99a May 9 #166

Thanks! Another article about the apology in this thread: highplainsdem May 9 #167

Stephen Colbert's Late Show weighs in: highplainsdem May 10 #168

Whoa, they were really on top of that ad! PatSeg May 10 #169

I can see a segment of the population wanting to appear thin even in the graveyard, so kudos. Xavier Breath May 11 #170