Sears, Kmart Want To Call Layoffs 'Head Count Changes' [View All]

[UpInArms]

http://www.ksat.com/money/3928648/detail.html

Some of that will be in job cuts, though the companies aren't saying how many. In fact, they're shy about using the term "job cuts." Or "layoffs." Or "terminations."

The preferred turn of phrase is "head count changes."

Whatever they're called, a brand consultant said the reductions could create a public relations problem for the companies.

"Does that mean there's going to be a lot of pink slips for Christmas?" asks Linda Kaplan Thaler, who runs an advertising and marketing firm. "That's a bad thing."

<snip>

Lampert said it's unlikely any Sears stores will be converted to Kmarts. He also said store closings are a possibility, but isn't providing details about possible layoffs.

...more...