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Reply #11: Taser blames publicity for sales 'disruption' [View All]

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UpInArms Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Apr-01-05 08:31 AM
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11. Taser blames publicity for sales 'disruption'
http://cbs.marketwatch.com/news/story.asp?guid=%7B53773E91%2D6D54%2D42D4%2D96E5%2D246DCDCD7CD5%7D&siteid=mktw

NEW YORK (MarketWatch) - Stun gun maker Taser International Inc. said Friday bad publicity over the risk of the company's signature weapons will reduce first-quarter sales below Wall Street's expectations.

Taser projected first-quarter revenue of about $10 million. Rick Smith, the Scottsdale, Ariz., company's chief executive, said "significant adverse publicity" has led to "a temporary disruption in our sales pipeline." As a result, "we decided not to issue financial guidance because of the lack of visibility on our business in light of this controversy."

<snip>

Smith said Taser had formed a team of "experts" to defend the company "against the myriad of erroneous and misleading information in the public domain" and launched a publicity campaign that includes a users conference in April.

...more at link...


wasn't there an article citing over 100 deaths related to Taser use?
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