Reply #69: They are. Whole Foods alternative name is "Whole Paycheck" [View All]

[freethought]

As you may have read from several of the posts on this thread. On average they will be more expensive than conventional supermarket chains.

Thing is, Whole Foods knows their market. And people are willing to pay higher prices for the organic products and specialty foods. My achilles heel with whole foods is the bread section.
Really good fresh, artisan breads like good French baguettes and crusty Italian breads. Wonderful stuff!!
The Whole Foods here in Portland, ME actually has a sit down restaurant area. Select food from the counter or from one a bunch of hot bars and take it to a table. Talk about a convenient place to take a date! "Hey lover, lets go for some dinner. We'll eat at Whole Foods by candle light."

They also have alot of other stuff their demographic looks for. A fine wine section. Meats and seafood. The stores are also visually striking. They know how to impress.