Reply #17: Well, why wouldn't you? [View All]

[mobuto]

I have a friend who publishes and sells technical newsletters to companies, at $5000 a subscription copy. He doesn't sell all that many, but each subscription is worth a tremendous amount to him as you can probably imagine. Because his line of work is so small and so specialized, he makes money, but he doesn't make a whole lot.

If just one person photocopies one of his newsletters, he can lose a hell of a lot of money. This isn't some sort of emotional appeal, this is a real huge cost of doing business. And it happens every day.