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Reply #11: Ms. Huffington Is Largely Correct [View All]

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The Magistrate Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Nov-04-04 03:09 PM
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11. Ms. Huffington Is Largely Correct
Edited on Thu Nov-04-04 03:11 PM by The Magistrate
The fence-sitting voters are attracted by passion, not calculation; they will go for the person and party that expresses itself most forcefully and clearly. Claims that these people are offended by various things, though popular with the punditry, are simply false: everyone said they were tired of and offended by the Simpson trial, but somehow everyone knew the case in detail. People say a lot of things; it is their actions that must be watched.

Democratic strategists need to understand better than they seem to do the degree to which modern campaigns are exercises in marketing. It is necessary to decide, in the campaign's earliest stages, several short phrases that you want the people at large to be thinking of whenever they think of the opposing candidate. All elements of the campaign from the lowest surrogate to the candidate personally, must be focused on getting these phrases out and imprinting them on the popular mind. Until this element is grasped and acted on, there will remain an air of muskets versus breech-loaders about these affairs. When one commences a war at a disadvantage in technique or equipment, the only way it can be won is to learn what the enemy does, and do it better by half before the end.

"Americans looked into the abyss, and fifty-one percent said: 'Hmmm...I wonder what's down there....'"
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