Martha Stewart Subscriber Renewals Higher [View All]

[chookie]

" In a sign that many consumers aren't concerned by Martha Stewart (news - web sites)'s personal legal travails, readers of her flagship magazine are renewing their subscriptions at a pace well ahead of industry norms. "
http://story.news.yahoo.com/news?tmpl=story&cid=509&ncid=509&e=6&u=/ap/20041129/ap_on_bi_ge/martha_stewart_subscribers

19% above industry standards!

Also notice -- KMart is up, WalMart is down.

My take on this -- not just loyalty, but a protest. People rally behind her because she was made the Scapegoat for corporate crime, while Bush's buddies buy each other cashmere underwear and weapons and armies.

People are rewarding KMart for being loyal to Martha throughout and after her show trial. People are getting pissed off at WalMart and making their voices heard with their wallets.

WalMart "jumped the shark", folks. It brought such economic devastation to ordinary working people that they can't afford to shop there any more. Add political backlash, and you can see that they're going to have a bad bad year.

Wait till WalMart and the Army are competing for "workers"....

Hell, I never read her magazine until last year -- I bought it as a "Fuck you!" to president pinhead, to show I trusted Martha Stewart far more than I do him. It's actually a terrific magazine.