Reply #8: You're right, 40 cents ain't cheap [View All]

[StefanX]

But airtime isn't cheap either.

How many millions of dollars do we spend running ads?

A million dollars would buy 2 or 3 million blank DVDS (I'm sure the price drops when you buy them in bulk).

If the content on the DVDs were really good (and I bet it would be WAY better than the junk on cable) then let's say each CD would get passed around to maybe 3 or 4 people.

So you get about 10 million viewers for a million bucks.

How does that compare with buying airtime in the "mainstream media"? (Maybe someone who knows more about this can help out with this info.)

Plus We The People would have total control over the content. No more bullshit from the networks about a MoveOn ad being "too controversial."

I don't really like the idea of raising millions of dollars and then turning around and handing that money over to the media to buy airtime. They've already shown us who's side they're on. I think it's time to starve them, and use that money to build our own distribution network - and maybe even create some new jobs.