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Reply #6: Don't get me wrong, I love Air America, but they seem to have some [View All]

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Nickster Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Sep-21-05 09:50 PM
Response to Reply #5
6. Don't get me wrong, I love Air America, but they seem to have some
serious management issues. I don't think they get a cut of the commercial money when the ads are played on XM and when I listen to my local "Chicago" outlet, I hear more public service ads rather than real paying commercials ads.

When you have a small market share, you also can't charge as much for ad time as a station that has a larger market share. Companies aren't looking to pay good money for an ad that won't be heard by as many people. So even if you do run a lot of paying ads, you're making a lot less money, then compound the cash flow problems with bad management decisions and you have a formula for trouble. They've got to still be reeling from the Evan Cohen problems.

Piquant,LLC isn't publicly traded, so they don't have to publish any financial data. If they did make the data public, it'd be a lot easier to tell what was going on with Air America. Right now it's just speculation based on the drips and drops of info that gets out into the MSM. After believing them about the bounced checks that got the original Chicago station knocked off the air, I've become increasingly cautious about any issues they say are "no big deal".
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