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Reply #2: The term "branding" always makes me giggle. [View All]

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SheWhoMustBeObeyed Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Nov-10-04 12:01 AM
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2. The term "branding" always makes me giggle.
It used to be the goods and services that got branded. Now it's us, the consumers, whose hides are marked with the white-hot irons of the brands we buy.

Thanks for the link. I urge anyone interested in reframing the issues and remarketing the party to watch this program.
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