How to win the red states [View All]

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Where do people get the information that helps to shape their opinion? There is the national news media and there is the local news media. There is also the internet, but it has a limited and mostly younger audience. Perhaps twenty years from now most people will get their information from the internet, but for now let’s look at the traditional news sources, local and national.

National News Media - The national news media is largely infotainment, and mostly it keeps people informed on the latest missing pretty white girl. The political side of the national media consists of talk shows like O’Rielly, Scorborough and many other conservatives and neoconservatives. Clearly the nationally media is controlled by the right. They distract attention away from their control over the media by claiming that the liberals control the media. This means that when anyone points out that conservatives control the media, the media will say it only goes to show that they are “unbiased” since both sides claim the media is against them. And with their control over the media, the right’s claim that the left controls the media is a lot louder.

Local Media - The local news media can be separated into two categories. There are urban areas, and there are rural areas. In urban areas there are many local news sources, and with the all the competition, you will usually find some news sources that lean to the left. It is the liberal leaning urban newspapers that are often used by conservatives to deceive people into believing that the news media is liberal. This is not to say that any of the corporate urban newspapers are actually all that liberal, but competition means that some of them will lean to the left for marketing reasons (although, no more than they have to). Democrats do well in most urban areas because there is usually going to be at least one news source that will provide people with some of the liberal perspective.

In rural areas there may be only one or two local news sources. With little or no competition, the corporate owner has no reason to deviate from the preferred conservative perspective. This means that the vast majority of local news sources in rural America are conservative. They have been for decades. People in rural American (who don’t use the internet a lot) will get their information from the conservative national media, and/or they will get their information from the conservative local media. Is it any wonder why most people in rural America are conservative? This is why the Democrats can not win in the South, or much of the Midwest and West. People in these areas are given the conservative position and they are given the conservative definition of the liberal position. (This is how they have turned ‘liberal’ into a derogatory word in rural America).

We can not expect any Democratic nominee to effectively communicate the liberal perspective to the 300 million American citizens. Their words are reduced to sound bites. One man or woman can not overcome the news media. Unless and until the left can obtain a national news organization (television) that will honestly express the liberal view, our chances of regaining power are slim to none. It doesn’t matter who we nominate.

At the current time it looks like shrub is in trouble, but with their control over the media, is there any doubt that this will be turned around before the next election? Our main priority has got to be the establishment of a liberal voice in the national news media (television). If we can’t do this, anything else we attempt will fail.

There was talk a few months ago about trying to gain a voice in the national media, what happened to it? It will require a lot of money; but if need be, we can look to our friends overseas for help. It is as much in their interest to stop the corporate neoconservatives as it is ours.

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