Obama is making a mistake. [View All]

[Meldread]

The Clinton's are knocking him off message and distracting him from his strengths. Obama is in a situation in which he is damned if he does and damned if he doesn't. If he defends himself against the lies of Bill and Hillary, then he is knocked off message. If he says nothing, he looks weak and those lies become truths.

Obama has to find the balance, the pivot point, where he can remain on message and defend himself at the same time. He has to continue to inspire people, focus on hope and change. However, he also has to realize the Clinton strategy is rather simple:

Slash and burn and scorched earth. This is a contest to see who wants the Presidency the most, and they are willing to cost the Democratic Party our chance at the White House if it means it won't be Hillary as the nominee. Obama is the victim of this tactic, and if he wants to be the President he has to adopt the same tactic. It is a game of chicken - how long can you last until the other is either utterly destroyed or blinks?

Obama can't blink and he has no choice but to destroy Hillary and Bill, but in order to do so he cannot sacrifice himself.

First, when it comes to Bill - be dismissive. Do not try and correct the record on his distortions and lies. It drowns out your message. Instead, be dismissive and harsh in your language. "My campaign is a campaign of hope, and we reject the politics of lies - which are the tactics the Clinton's want to engage in. My record speaks for itself, and anyone interested can go to my website - barackobama.com."

That gets people onto your website, gets them signed up, and will enable you to collect more small donations to fuel your campaign - you will need the money more than ever going into Super Tuesday. On your website, have it updated hour by hour to reflect all of the spin and comments made by setting your record straight.

Second, have your truth squad also be your attack squad. Send them out daily to attack the Clinton's. Have them show no mercy in their viciousness, and push them down into the muddy trenches even deeper than the Clinton's. Have Private Investigators look for any juicy scandals that your campaign can use to educe Clinton fatigue and remind everyone of the endless scandal's of the 90's. "No mercy, no remorse," should be your campaign's motto when it comes to engaging the Clinton's.

Third, when you deal with Hillary do not ever be dismissive. It makes you look sexist. Take the high road, and ensure that America sees you as a candidate running for President for the right reasons, rather than for personal power and glory as opposed to the Clinton's. However, always be ready to pivot back to your core message. You should never be thrown off message, and anything you say should end with bringing things right back around to where you want them to be.

When you attack Hillary, don't attack her yourself but instead act as if your attacks are really "concerns" that constantly raise her weaknesses to the forefront. "I am concerned with the negativity put out by your campaign, Hillary and how it might cost the Democratic Party the White House in November." and "I am concerned about your high negatives with many American's - you have the highest negative rating out of every candidate running for President - I don't believe the Democratic Party should 'toss the dice', to borrow a term used by your husband, when it comes time to fighting for the White House's."

If Hillary attempts to draw the battle back into her strengths, such as experience, be ready for that as well so you can even chip away at that. If she wants to raise the experience meme, fall back on your comments about Cheney and Donald Rumsfeld. "Experience doesn't mean you have good judgment. No one in America was more experienced than Dick Cheney, and he still led us to a war in Iraq, a war which you supported. That's not hope, that's not change, that's more of the same."

It's no longer about the party. The Clinton's have made that decision for you. It's about who wants to win more. You or them. It's about who is willing to sacrifice everything for success. They are willing to sacrifice everything, the party, the presidency, our future - you have to be equally willing. They are counting on you not throwing all your weight into the ring. They are attempting to destroy you, and this is a fight for your political life. By the end of this, if you are not relegated to a footnote in history, they will ensure that is what you become if they take the Presidency. You have to be equally willing to return the favor to them, no matter the cost.