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Reply #12: Another thing about Decision Analyst many are missing - it is a marketing research firm. [View All]

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Home » Discuss » Archives » General Discussion: Presidential (Through Nov 2009) Donate to DU
yellowcanine Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-25-08 11:24 AM
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12. Another thing about Decision Analyst many are missing - it is a marketing research firm.
That is their bread and butter. Marketing research firms have to know how to poll different demographics. Their clients demand it. After all, you don't want to develop a product for the youth market and inadvertently poll boomers. Many here panned DA because they are relatively new to political polling. But political polling is going to be more accurate if the demographics are correct and DA should have an edge in that regard.
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