The SBVT ad was not that important..... it was the free media coverage... [View All]

[kentuck]

of the ad and the charge against Senator Kerry. The ad itself was minimal in the big picture but when every cable network and talk radio station in the country spent hours on it, then it became an issue that had to be addressed.

So the problemn is not with 527's as the Bush Administration would have you believe, it is with the media. The SBVT ad campaign only had about $200K to spend. That is not a lot of money. But they were able to get $20 million in advertising because the media hyped it up. Just like the war, the media will now turn away and pretend they had nothing to do with it.