Reply #13: I don't really see that comment as "condescending" at all. [View All]

[Systematic Chaos]

I sometimes have a hell of a time trying to figure out which product is actually the better bargain in the supermarket, and I have a 138 IQ (though admittedly I'm rather poor :P). Additionally, those per unit prices on the tags in most stores here are freaking TINY. And trying to bend down to read them on the lower shelves is often next to impossible. So yes, for anyone without the patience to find the necessary information and compare each and every brand, seeing a sale sign and believing it's the best bargain is probably the easier option for a lot of people.

As for "most grocery stores only making 1 to 2 percent profit after costs", I'd love to hear how you explain the discrepancies in prices between, say, Vons and damn near any other grocery store in my local area. Two dollars more for the large bottle of A-1 steak sauce, medium sized cucumbers for $1 EACH, and enough other ridiculous prices to drive me right out of the store without making a single purchase.