For An Industry In Dire $ Straits, There Sure Are Alot of Car Commercials On Nationwide TV [View All]

[stopbush]

Now, I know that you just can't stop advertising your product altogether if you're to have a viable business, but how do these car companies afford all of that expensive TV advertising? There are lots and lots and lots and LOTS of products that are sold nationwide that do not have the $ to advertise nationally, yet the car companies and their ads seem to run constantly, on every channel imaginable.

Does anyone know? Is TV advertising just a drop in the bucket for these guys? What percentage of a car's cost to the consumer can be attributed to TV advertising? Do the networks give them a break (like extended credit) because there's no one waiting in the wings to book all of those prime-time spots?

I watched a football game on Saturday and the advertising was a tag team match between the car companies and the beer companies. I can understand the brewery being able to afford the spots, but the car manufacturers? Not so much.