Fans of Canceled ‘Jericho’ Mobilize With a Very Literal Protest [View All]

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http://www.nytimes.com/2007/05/28/business/media/28nuts.html?_r=1&oref=slogin

Fans of Canceled ‘Jericho’ Mobilize With a Very Literal Protest

By ELIZABETH OLSON
Published: May 28, 2007

Soon after CBS said this month that it had canceled the drama series “Jericho,” angry fans started sending individual bags of nuts to executives at the network’s offices in New York and Los Angeles as a protest.

Then the nuts started arriving in bulk, sometimes by the truckload. It turned out that fans, some of whom started a “Save Jericho” petition drive, had also found an Internet nut seller called NutsOnline.

“When I saw the first several orders, I thought it might be credit card fraud or a prank,” said Jeffrey Braverman, head of NutsOnline. “Then I checked it out and found it was real, so I changed the site to give the fans a chance to pool their money for an order.”

With the help of a “Save Jericho” section on the NutsOnline Web site, fans began combining their contributions (which averaged $10) and last Wednesday alone more than two tons of nuts were sent to CBS. The next day, Mr. Braverman, 26, and his uncle drove the company’s black van from Linden, N.J., to Manhattan to personally deliver 1,000 pounds. By the weekend, nearly 10 tons of roasted peanuts and other nuts had arrived on CBS’s doorstep.

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