http://www.washingtonpost.com/wp-dyn/articles/A41113-2004Nov10.htmlNew Group to Tout Democrats' Centrist Values
Third Way Plans to Focus On 'Moderate Majority'
By John F. Harris
Washington Post Staff Writer
Thursday, November 11, 2004; Page A35
As Democrats continue to stagger from last week's election losses, a group of veteran political and policy operatives has started an advocacy group aimed at using moderate Senate Democrats as the front line in a campaign to give the party a more centrist profile.
Third Way is the latest in a series of organizations aimed at rescuing Democrats from the perception that they have lost touch with middle-class voters, particularly in the heartland states that voted overwhelmingly for President Bush over Sen. John F. Kerry.
The group, which has enlisted the support of several senators from Bush-backing "red states," hopes to rebut the notion that Democrats represent an outdated brand of liberalism by producing new policy proposals designed to create a "moderate majority," said Matt Bennett, Third Way's communications director.
"It's one thing to publish op-eds -- that's important," Bennett said, "but to really reach voters, we need to have concrete legislative proposals on the table. Post-election, it's clear that progressive centrists must have a response equal in scale and scope to the tectonic changes that Bush is proposing."
The group, which has been in the planning stages for months and will make its public debut early next year with the unveiling of a legislative agenda, is holding a high-powered skull session over dinner at a Georgetown mansion tonight.<snip>
<snip>The group plans polling to help Democrats find more effective political language to advertise their policies, similar to the way Republicans embraced the phrase "death tax" to describe the estate tax.
"You can't create policy around message," said Sen. Blanche Lincoln (D-Ark.), another co-chairman. "But there is something important about finding the right message when you create policy."