A Boldface Name Invites Others to Blog With Her
By KATHARINE Q. SEELYE
LOS ANGELES, April 23 - Get ready for the next level in the blogosphere.
Arianna Huffington, the columnist and onetime candidate for governor of California, is about to move blogging from the realm of the anonymous individual to the realm of the celebrity collective.
She has lined up more than 250 of what she calls "the most creative minds" in the country to write a group blog that will range over topics from politics and entertainment to sports and religion. It is essentially a nonstop virtual talk show that will be part of a Web site that will also serve up breaking news around the clock. It is to be introduced May 9.
Having prominent people join the blogosphere, Ms. Huffington said in an interview, "is an affirmation of its success and will only enrich and strengthen its impact on the national conversation." Among those signed up to contribute are Walter Cronkite, David Mamet, Nora Ephron, Warren Beatty, James Fallows, Vernon E. Jordan Jr., Maggie Gyllenhaal, Arthur M. Schlesinger Jr., Diane Keaton, Norman Mailer and Mortimer B. Zuckerman.
"This gives me a chance to sound off with a few words or a long editorial," said Mr. Cronkite, 88, the longtime "CBS Evening News" anchorman. "It's a medium that is new and interesting, and I thought I'd have some fun."
In some ways, Ms. Huffington's venture is a direct challenge to the popular Drudge Report. Started nearly a decade ago by Matt Drudge, the Drudge Report lifts potentially hot news from obscurity and blares it across a virtual "front page," usually before anyone else. While his squibs are sometimes cast with a conservative slant, his "developing" scoops often send the mainstream media scrambling to catch up.
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