This North Texas morning finds me having to turn on the lights and pull a blanket over my lap. But then again, what is autumn without a little chill in the air and some low clouds in the sky.
Cup of coffee in hand, I excitedly logged onto Monster.com to see the latest job listings in this booming, strong-and-growing stronger economy. What opportunities would I find? What exciting, exotic locations would I be privy to?
I admit, I'm a newbie at Monster.com. So when I see a page that looks like a form I need to fill out, I go ahead and do it. So when I saw the page that displayed after logging in, I instinctively saw it as another form I needed to complete.
Scrolling down, I noticed that my basic information had already been completed - my name, address, telephone number, and E-mail address. However, other fields were left blank, such as date of birth, whether or not I've had asthma, how likely am I to consider joining the military, ethnic background, and what further information I would like to have. And then, I saw the oddest radio button options.
"Yes, please have an Army Recruiter contact me."
"No, thank you."
And then, below these two options, was this text:
"*IMPORTANT: An email will be immediately sent to the email address you provided. Please respond to ensure that your information has been accurately captured."
Confused, I wasn't sure what to do or whether Monster.com wanted me to complete this information before continuing. After all, the yellow Submit button at the bottom of the page indicated that submission of this information was mandatory. Or was it? Shaking my head and furring my brow, I scrolled back up to the top of the page.
I guess I didn't see it before. At the top right was a square, plain-looking logo that said, "U.S. Army." And on the left was a little message:
"Discover the Benefits of a Career in the U.S. Army
Want a job that offers good pay, college tuition programs, great benefits, and much more? The U.S. Army has programs available that help pay for your college education, cash bonuses for certain jobs, and quality-of-life facilities and programs to make sure you and your family are taken care of. The Army has over 150 jobs for Soldiers on Active or Reserve Duty - from working with computers to assisting physicians to fixing helicopters, there's an Army job right for you."
So considering this problem, I found I had to choose the option that said, "No, thank you," and THEN click the Submit button. Otherwise I would undoubtedly be getting a call from an Army Recruiter. I wondered how many others had mistakenly clicked on the Submit button and received an unwanted call from their friendly neighborhood Army Recruiter.
And so ended my brief brush with destiny. But the question still remains. Why is Monster.com using manipulative tactics to recruit for the U.S. Army?
Note: Monster.com (http://www.monster.com) is a popular Internet job-search website. Probably THE most popular one out there.